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Job Opportunity: Head of Digital

Updated: Oct 10

Full time salary: £40,000

One-year contract.

Who We Are

The [Friends of Indian Democracy (working title)] is a newly established movement with the aim to become a diaspora-led voice in the UK/US for preserving and promoting democracy in India, amplifying support for India’s democratic foundations by bringing together people of Indian origin living in the UK/US as well as anybody that has a love for India and interested in strengthening Indian democracy. It aims to do so through community engagement, policy and media advocacy, campus mobilization, and coalition building.

Who You Are

● A creative and strategic thinker with experience managing social media platforms and digital partnerships programs (including influencers, advocacy groups, etc) for political campaigns, nonprofits, advocacy organizations or similar organizations

● A strong relationship manager who has developed and nurtured key partnerships with a variety of individuals and organizations

● A project manager who is good at organizing large amounts of information, coordinating with different types of people and staying on top of deadlines

● An innovative thinker who can use data to create and adjust content strategy to reach target audiences and meet people where they are

● A passionate individual with an understanding of the Indian political climate and is committed to defending democracy in India and around the world.

What You’ll Do

Social media

○ Develop a social media and content strategy tailored to platforms (Facebook, Instagram, TikTok and YouTube) and target audiences that persuade and mobilize them to take action

○ Manage day-to-day posting and scheduling on social media channels

○ Analyze the performance of social copy and content across platforms and provide strategic recommendations for optimization and adjustment

○ Monitor important moments and digital trends to find opportunities for rapid response and innovation

○ Mitigate any issues that may arise on any of the social platforms


○ Manage the creative process from start to finish — from initial ideation, pitching and coordinating with creatives to production, approvals and reporting

○ Oversee and direct the work of freelance creatives and/or agencies required to produce high-quality content

○ Write copy for all social platforms and optimize it for the key target audiences on each


○ Translate the collective’s values, vision and priorities to a broad set of partners including celebrities, influencers and partner organizations

○ Identify potential new partners and ideate ways to engage them and bring them into the collective’s mission

○ Craft social media toolkits and best practices for partners and share content for them to amplify during key launches or moments.

Please email your CV and a one-page cover letter to

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